MICHELIN is a French tire brand founded in 1889 by the brothers André and Edouard Michelin. MICHELIN's headquarters is located in Clermont-Ferrand. The famous logo of the tires' brand MICHELIN was created from a vision that crossed the mind of Edouard Michelin in 1894 when he observed a stack of tires in human form. MICHELIN owns more than 60 facilities in 17 countries and it is present in 170 countries. MICHELIN tires' performance is well-known . In 2013, MICHELIN realized a turnover of around € 20.2 billion. MICHELIN tires are high-end tires. The company segmented its market to offer trademarks of level-entry products such as GOODYEAR tires and BF GOODRICH. MICHELIN also owns the following brands: KORMORAN, RIKEN and KLEBER. According to the German magazine Neue Reifenzeitung in 2013 ,MICHELIN is the second tire manufacturer in the world.