Falken tire is the brand of Sumitomo Rubber Industries (SRI) and and it is a tires manufacturer for wide-range of automotive vehicles. The company was founded in 1983 in Japan. After two years, in 1985 it was introduced to the North American market. Falken tire Corporation has its headquarters in Rancho Cucamonga in Fontana, California. Their base is also a center for North American operations. Falken tire also has distribution points in New Jersey, Illinois, Texas and Florida. Falken tire focuses on Ultra High Performance products and further development and improvement of their products in the worldwide range. Falken is a well-known sponsor of ALMS racing series, 24 Hours Nürburgring,Super Taikyu series and drifting series – Formula D/D1 and Grand Prix. Until 2010 Falken was the title sponsor of the British Drift Championship. The company’s goal is to deliver their customers high performance and simultaneously energy-saving products. It also focuses on environment protection.